Product Photography for Amazon
Rainbow Brands recently commissioned me to take product photography for Amazon of their new Wildbumble inflatable loungers. The images would be used to sell the fun and colourful products on the globally popular online shopping site. Therefore, the loungers needed to be photographed in the studio to create white background product photography and cutouts. Naturally, in addition, the brief would need to include lifestyle product photography with participating models interacting with the loungers on location.
Developing a Brief and Choosing Locations
Working with the client, I refined a brief that would allow us to take all the necessary shots on the same day. We'd begin in the studio before tackling the lifestyle shots on location. He would source the professional models, directly. The thinking being a boyfriend and girlfriend in their late 20s or early 30s.
After considering a number of locations with great vistas close to the Lewes studio, it had to be Seaford Head as our starting point. There's a car park there and spectacular views across Cuckmere Haven and The Seven Sisters coastline. This is perfect for that 'outdoors next to nature' look. There are even sheep.
Inflating the loungers is actually straightforward. Imagine flapping a duvet to make your bed and you're not far off. Only you need to draw the open end of the lounger towards you in one smooth movement so that it fills with air. Then you fold the open end to close it and roll it up towards the sealed end until you meet some resistance as you compress the air. Then you clip the buckles together just like a dry bag and hey presto...you have an inflated lounger to comfortably recline in.
With a prevailing wind, we made it to Birling Gap with the minutes ticking down until our models had to press on to their next engagement. Miraculously a few gaps (pardon the pun) opened up among the beachgoers. We then had some clear shots out to sea and along the coast back towards Cuckmere Haven.
Amazing, everything had gone incredibly smoothly and thanks to the thorough planning...on time and budget. Soon after saying our goodbyes to the models, we even found time for a cuppa and some cake at the National Trust cafe on the cliff at Birling Gap before calling it a wrap.